Notable Edibles Winter 2016 Issue

REAP Food Group Receives Grant to Boost Farm Fresh Atlas Project

By Wendy Allen | Photo By REAP Food Group 0

This summer we shared that REAP Food Group’s Farm Fresh Atlas turned 15 this year. This September, the Madison-based nonprofit organization announced they received a $203,500 grant from the USDA Agricultural Marketing Service (AMS) to expand the Farm Fresh Atlas project. They were one of only 102 grant recipients in the country. A fitting anniversary gift, if we do say.

REAP produces the Southern Wisconsin Farm Fresh Atlas and licenses the copyright to four other organizations in the state to produce Farm Fresh Atlases in their regions. Cumulatively, the five annual publications showcase more than 300 sustainable farms and 200 farmers markets, with the number of listings increasing every year. However, the atlases have been underutilized across the state. Each region’s atlas is available in print, but the information is not consistently available and easily accessible online.

To address this, REAP will use the grant funds in an exciting endeavor to create a single statewide, mobile-friendly, searchable Farm Fresh Atlas database that will include all the sustainable farms, farmers markets, and local food businesses in all the regions. Upon completion, REAP will launch a widespread educational campaign to raise awareness about the online database.

REAP has not announced a timeline for the project yet, but Edible Madison will share updates as they’re available. Please join us in congratulating REAP on their new vision for this valuable resource!

Wendy Allen is digital editor, copy editor, and a writer for Edible Madison. She reads style guides for fun, believes stories have power, and is fascinated by the evolution of the English language—for better or worse. Her mission: to wrestle the wily comma into submission.

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